How Book180 More Than Doubled Organic Engaged Sessions with a 114% QoQ Increase

Objective

Drive consistent user growth and improve search visibility by reaching aspiring creatives searching for portfolio-building resources, courses, and career guidance.

Challenge

Book180 needed a comprehensive SEO strategy to expand its reach, improve keyword rankings, and increase sign-ups for its creative portfolio programs. The goal was to connect with a wider audience of students and professionals, educate them with relevant content, and position Book180 as the go-to destination for building a standout creative portfolio. Ultimately, the objective was to drive more qualified applicants each semester.

Solution

Rankable executed a full-funnel SEO strategy focused on technical improvements, scalable content production, and targeted landing pages — all designed to boost visibility, engagement, and conversion.

• Technical SEO Optimization
  We conducted a site-wide audit to identify and fix foundational issues — improving page speed, internal linking, crawlability, and on-page SEO to boost both search rankings and user experience.
• Programmatic SEO Pages
  We built a set of long-tail, intent-driven landing pages targeting specific portfolio-related queries (e.g. “how many projects in my creative director portfolio”) to capture organic traffic from users actively searching for creative career guidance.
• Content Articles
  Our team produced in-depth, SEO-optimized blog articles that answer common questions creatives have when building portfolios. These posts drive top-of-funnel traffic, support mid-funnel engagement, and help build authority in the education space.
• Conversion-Focused Pages
  To bridge education and action, we created clear, compelling pages that explain Book180’s offering and guide users toward enrolling in the right program for their goals.
• Strategic Execution & Support
  Rankable managed the entire SEO process end to end — from strategy and content to technical fixes — giving Book180’s team the freedom to focus on curriculum and student support while growth ran in the background.
• Ongoing Optimization
  We continue to deliver keyword research, strategic insights, and performance reviews each month to ensure momentum, improve discoverability, and align with seasonality and search trends.

What this tells us:

• Traffic is up, and it’s qualified — Nearly double the number of organic sessions, with a higher percentage of users staying, clicking, and exploring.
• Engagement is scaling faster than volume — Event count and engaged sessions grew even faster than traffic, suggesting users are finding what they need.
• Content is connecting — We saw a 12.6% lift in engagement rate and longer average session times.
• Audience quality is improving — More new users are discovering Book180, while returning user growth (+36.3%) shows early signs of brand stickiness.

Looking Ahead

As we move into Month 4 and beyond, our roadmap includes:

• Increasing overall site health into the 90s%
• Publishing additional high-intent and TOFU content
• Ongoing UX optimizations to support conversion
• Continued keyword expansion and ranking improvements