How Legion Grew Demo Leads +26% in a Year

Challenge

Legion needed to grow brand awareness and generate qualified pipeline through organic search — a channel historically under-leveraged. With multiple core pages missing or underperforming, and a site structure not built for SEO scale, Legion partnered with Rankable to build a content and growth engine that supports both short- and long-term demand gen goals.

Solution

Rankable led the end-to-end SEO campaign, with a dual focus on site infrastructure and content strategy to boost visibility, drive conversions, and position Legion as a category leader in workforce optimization.

Technical SEO + Site Health

We started by improving core technical performance and removing blockers to search engine visibility:

• Boosted SEMrush site health from 73% → 90%
• Increased site performance score from 89% → 94%
• Enhanced crawlability and internal linking to support new page launches

New Page Development

To support Legion’s paid and organic strategy, we designed and/or launched high-impact pages including:

• A/B test for “Schedule a Demo” page
• Paid Media Landing Page
• Case Study CMS Template (in dev)
• Industries Page (designed and pending launch)

SEO Content Strategy

We deployed an SEO-first content plan that combined programmatic landing pages and blog posts targeting high-intent, job-to-be-done searches:

• +18 new long-form blog articles targeting workforce management themes
• +10 total new pages launched or in development
• New content led to 14 new keywords in Top 10 rankings and 20 in Top 100

Ongoing Optimization

We continue to publish new content, audit performance, and deliver monthly keyword + competitive insights to maintain growth momentum.

What This Tells Us

• Lead quality is improving — Legion saw an +26% increase in demo leads YoY, with continued uplift expected as the campaign scales
• Search visibility is rising — Domain visibility is up +7.8% and Legion added 28 new keywords into Top 3 positions
• Content is connecting — Engaged sessions and key event rates grew across both organic and overall site performance
• Infrastructure is stronger — With improved page health, crawlability, and structure, Legion is set up for long-term SEO success