With Rankable’s strategic SEO leadership and full-funnel execution, Legion boosted its search visibility, demo leads, and user engagement — laying the groundwork for long-term organic growth and stronger pipeline generation.
Legion needed to grow brand awareness and generate qualified pipeline through organic search — a channel historically under-leveraged. With multiple core pages missing or underperforming, and a site structure not built for SEO scale, Legion partnered with Rankable to build a content and growth engine that supports both short- and long-term demand gen goals.
Rankable led the end-to-end SEO campaign, with a dual focus on site infrastructure and content strategy to boost visibility, drive conversions, and position Legion as a category leader in workforce optimization.
We started by improving core technical performance and removing blockers to search engine visibility:
To support Legion’s paid and organic strategy, we designed and/or launched high-impact pages including:
We deployed an SEO-first content plan that combined programmatic landing pages and blog posts targeting high-intent, job-to-be-done searches:
We continue to publish new content, audit performance, and deliver monthly keyword + competitive insights to maintain growth momentum.
As we move into Month 4 and beyond, the focus is on:
Since partnering with Rankable, Legion has seen meaningful gains across key SEO and engagement metrics — including increased demo leads, improved domain visibility, and stronger user engagement — all within the first three months of the campaign. The ongoing SEO strategy is driving more qualified traffic and expanding Legion’s footprint in the workforce management space, setting the stage for continued growth in pipeline and performance. A full case study will be released in the coming months as momentum builds.
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